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Social Media and Brand Manager
Social Media & Brand Manager
Overview
We’re looking for a creative, data-driven Social Media & Brand Manager to lead our brand presence across digital and social platforms. This role blends storytelling with strategy — overseeing both organic and paid initiatives that elevate our brand, engage target audiences, and drive measurable growth.
You’ll own the development and execution of a unified social and paid media strategy that supports Account-Based Marketing (ABM), demand generation, and brand awareness goals. The ideal candidate is both analytical and creative — someone who can build a campaign, craft a post, analyze performance data, and continuously refine messaging to reach the right people at the right time.
Key Responsibilities
Strategy & Planning
Develop and execute an integrated social and paid media strategy aligned with marketing priorities, ABM campaigns, and company growth goals.
Create and manage monthly content and campaign calendars that blend organic storytelling with targeted paid efforts.
Partner with marketing, design, and sales teams to ensure consistent messaging that reflects our three uniques: deep technical expertise, consistency/reliability, and relationship-based service.
Content Creation & Brand Engagement
Repurpose long-form content (articles, webinars, videos) into short-form, visual, or interactive formats for social and ad use.
Write compelling, brand-aligned copy for posts, ads, and landing pages that simplify complex topics into approachable insights.
Manage posting from company pages and collaborate with key team members to amplify reach through employee advocacy.
Foster engagement by encouraging discussion, community participation, and meaningful follower relationships.
Paid Media Campaigns
Build and manage campaigns across LinkedIn, Google Ads, and ABM platforms (RollWorks, AdRoll).
Translate target account lists and personas into paid audiences and creative strategies that drive awareness and conversions.
Conduct A/B and multivariate testing on ad creative, copy, and CTAs to optimize results.
Manage budget pacing, targeting, and bid optimization to maximize ROI and efficiency.
Performance & Optimization
Track and report monthly performance across organic and paid channels (reach, engagement, CTR, conversions, CPL).
Analyze results and translate insights into actionable recommendations for future campaigns.
Monitor social and industry trends to keep content, messaging, and strategies fresh and competitive.
Collaboration & Continuous Improvement
Work cross-functionally with content, design, and sales to align brand, messaging, and campaign strategy.
Support sales enablement by creating shareable content kits and social selling materials.
Stay current on new ad formats, platform updates, and best practices in digital engagement.
Qualifications
3–5 years of experience in B2B social media management and paid media campaign execution, ideally within financial, accounting, or professional services industries.
Proven success in both organic social strategy and paid media optimization (LinkedIn Ads, Google Ads, RollWorks, or AdRoll).
Strong understanding of Account-Based Marketing (ABM) principles and sales alignment.
Excellent copywriting, storytelling, and communication skills.
Analytical mindset with experience using tools like Google Analytics, HubSpot, LinkedIn Campaign Manager, or similar.
Creative and strategic thinker comfortable managing multiple campaigns and priorities.
Who Thrives Here
You’re a marketer who can toggle between creativity and analytics — just as comfortable writing a post as you are reviewing ad performance. You understand that brand building and lead generation go hand in hand, and you know how to use digital channels to do both.
